The kiosks are other establishments of direct sale where “Manantial de Ideas” carries out its campaigns. A brand that has chosen these premises for the distribution of its advertising has been Ariel, who took part in a promotional campaign through which handed out 30,000 bags for kiosks in April 2015. The action took place in 300 Madrid kiosks and is only one more in the list that the brand has carried out with “Manantial de Ideas”, although the first carried out in these establishments. In addition to receiving the daily press in the Ariel advertising bag, customers of the kiosks in the city were presented with a sample of Ariel Pods 3 in 1 and a discount for purchases in the branded products.

DANONE again relies on Publipan® as part of the campaign to promote the consumption of its new DENSIA FORTE dairy. It again provides a discount coupon of 0.40 € for the benefit of consumers. Publipan® handed out 260,000 promotional bags along with 260,000 samples of the new DENSIA FORTE, which included the discount. In total, 1,083 bakeries collaborated with Publipan® in the province of Barcelona to carry out this campaign.

Movistar relies on the effectiveness of Publipan® every year by launching varied and focused campaigns on different places of the national territory. The distribution of Publipan® allows it to reach any area or locality, so Movistar launches different campaigns with our support, making sure to reach the specific points designed for this campaign very effectively. So far, 23 different campaigns have been launched, already reaching an approximate total of 3.905.000 bags distributed throughout the national territory.

Nestlé uses Publipan® in a different way. It adds to the campaign of 450,000 copies samples of product and each Baker delivers them to customers when they buy bread, along with the bag. After this campaign and its enormous success, 3 months later, Nestlé repeated campaign with 1.190.000 bags and returns to deliver samples of its product. The campaign averages a bag for every 9 inhabitants. These campaigns were carried out in Portugal, making Publipan® be not only an image but also a taste. A new campaign with a circulation of 1.140.000 bags was launched in October 2012. Later, in 2014, 2 new campaigns were launched (May and December) by adding a total of 680,000 more bags, also with the delivery of a sampling. Nestlé trust us for its campaigns in countries such as Spain, Portugal, Colombia and Peru.

For the second consecutive year, a million and a half of Publipan® bags encouraged the consumption of olive oil, in April 2012. These copies were distributed through much of the country together with posters and information books with oil as the protagonist. The bags included a cut-out coupon to deposit it at the ballot box of the bakeries and participate in the raffle of olive oil for a whole year, as it happened in the previous campaign of 2011.

Nestlé Group is still betting on Publipan® and distributes samples of product along with 450,000 bags of bread in the entire Portuguese territory. This was the 3rd campaign with us in 6 months. Two years later, during the month of May 2012, Publipan® returned to be part of a new Maggi national campaign. On this occasion, 360,000 bags with 64,000 samples of product of new varieties were distributed.

Between 2012 and 2014, Danone has used Publipan® support to publicize its new Activia products in 4 different campaigns. In addition to the paper bags, samples of the product have been distributed for free at the bakeries. Customers not only received bread in Activia custom bags, but they also received a sampling so they could test the product and check its quality. Sometimes the bags have included a discount coupon for purchasing in supermarkets. Publipan® has distributed a total of 1.605.000 bags of 3 different sizes for Danone Activia.

Endesa made Publipan® be part of the campaign to promote the sale of its air conditioners, providing 3 years warranty. 990,000 paper bags nationwide in a total of 1,500 bakeries were distributed during the first days of the month of June 2012. Unlike other campaigns, this time the distribution of bags was made in bakeries close to Endesa centres, in order to promote exchanges in the nuclei of demand closer to the offer. Later on, at the beginning of April 2014, Endesa repeated a campaign in our support with a circulation of 60,000 bags promoting its first online rate of electricity and gas.

The promotional action that Motaquip performed covered the entire country through the distribution of bags in 15 autonomous communities of Spain. For this campaign, Publipan® handed out the first days of October 2013 a total of 1.380.000 bags and 1.380.000 vouchers with direct discounts and gifts in Motaquip garages. Vouchers that arrived to consumers distributed at 2,256 points of bread sale contributors.

Arroz SOS launched a focused advertising campaign to promote its wide range of varieties of rice designed to choose the right one in every occasion. The printing was of 1.320.000 bags of 2 loafs of bread that were distributed at 4,400 points of bread sale of Madrid, Barcelona, Valencia and Sevilla in May 2013.

Grupo Pascual is aware of the effectiveness of the support and is also well aware of the quality of the printing of Publipan® paper bags. That’s why, at the beginning of February 2014, it launched a campaign presenting several of its products in 4 bags with different designs. The chosen measures were 11 x 50 + 5 and 24 x 38 + 7 cm. The printing was of 1.550.000 copies. At the end of that same year 2014, it repeated a campaign with 4 new designs of bag of the same measures for other 1.550.000 copies.

P&G decided to take advantage of the huge distribution network that Publipan® has to launch a campaign of paper bags for 1 loaf of bread advertising different products. These bags were delivered to customers of the bakeries along with a voucher book full of discounted P&G products to exchange whenever someone purchased those products in usual settlements. The campaign had a circulation of 141.300 bags. Later, in September 2014, P&G returns to carry out another action using our support. This time the objective was to promote its new Ariel capsules “3 in 1” for the washing machine. The deal was carried out throughout the country in a total of 1,750 bakeries with a total of 550,000 advertising bags. The campaign had 2 different designs of bag. In the province of Sevilla, 50,000 bags were distributed with a discount of 2 € for the purchase of the product in supermarkets. In the rest of the country, the bags did not have this discount, however the Baker delivered a coupon with a variety of discounts to buy P&G products.

Vodafone bet heavily on the Publipan media in January 2012 handing over 1,500,000 bags throughout the national territory. 2 different models were designed. A Catalan one for that Community and the rest in Spanish. Definitely a great success for the mobile company, which guaranteed the delivery of the info to every home. Due to the success of the previous season, Vodafone went with a 2nd campaign to Mallorca and Murcia and soon after, in July 2012, a 3rd campaign focused on the town of Cadiz. Here we see the different campaigns.

Beiersdorf SA relies on Publipan with Farmanuncio as part of the campaign to promote the consumption of its wide range of products EUCERIN. It distributed during the month of November, a sampling of 313,378 units of the new Q10 ACTIVE for sensitive skin, with 450,000 promotional bags, in a total of 1,211 partner pharmacies around the country, including Ceuta, Melilla and Andorra. This company works a second time with Publipan with Farmanuncio as part of the campaign, delivering on the 18th and 19th of February, a sampling of 211,200 units of the new HYALURON-FILLER Anti Age, with 211,200 promotional bags, in a total 704 partner pharmacies around the country.

Danone relies on Publipan in this campaign to promote the consumption of ACTIMEL. This action is part of a campaign supported in other medias as well. Publipan distributed in late January 2013, 300,000 samples of Actimel, with 300,000 promotional bags for bread and pastries in a total of 893 bakeries in Madrid.

Conservas Gravilla decides to rely on our support to promote their new products in its range of food prepared from fish Isabel. The campaign covered the whole country, reaching the 17 autonomous communities of Spain. Samples of their range of prepared food were also distributed. Products that reached consumers spread over 5,000 bakeries around the country.

Energy corporation HC (edp) is a clear example of the effectiveness Publipan provides to its customers. Since 2012 HC is relying on us to promote their fares and make them known throughout the national territory. To date 1,000,000 paper bags has been manufactured in different runs and different areas. In 2013, HC trusted us twice more with deliveries of 120,000 and 50,000 bags in the country.

The Aquarama water park has made several ad campaigns with the Publipan lead. These campaigns have not been limited to printed bags only, but also sale park tickets in bakeries where the baker sold tickets directly to consumers at a special price. Thanks to the collaboration of these, the campaign was a success, so we gave them free tickets.

MANANTIAL DE IDEAS, SL. All rights reserved.

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